Tuesday, March 27, 2012

Barry Schwartz: The paradox of choice

Uploaded by TEDtalksDirector on Jan 16, 2007

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

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